Founder & Chief Strategic Officer
Bette Light has spent over three decades in the marketing and communication industry. Prior to founding Light Years Ahead, she worked for over 11 years as a successful marketing executive in the advertising industry. Bette’s extensive background in both the advertising and communications fields has been an invaluable asset in the creation of the highly visible marketing campaigns for her PR clients. Her work prior to LYA included Shiseido Cosmetics America, Ltd., Faberge, Inc., Coty Cosmetics (Pfizer), The Mennen Company, Rene Furterer USA, Tommy Hilfiger, Champion International (carpet division), new product projects for the Kao Soap Co. (Japan) and Colgate Palmolive, and the Spanish National Tourist Office.
Committed to a focused awareness on the ever-changing interests of the press and the equally mercurial needs of consumers, Bette can insightfully tailor the PR and marketing campaigns of her company’s clients. For Bette, success lies in putting together a top-notch and diverse team that will best creatively and strategically serve clients. By welcoming inventiveness from her team and then focusing energies, she spearheads campaigns that are always productive and profitable for her clients.
Bette graduated cum laude from Boston University School of Communications where she was awarded a Bachelor of Science degree in journalism.
Megan Bennett has been part of the Light Years Ahead team for over 18 years. Her expertise focuses on managing clients and exceeding their expectations on a daily basis. She has spearheaded and implemented countless successful PR campaigns on behalf of numerous brands and is proud of the positive, lasting relationships she cultivates with the media on an ongoing basis.
Megan’s forté lies in her outgoing and engaging personality, which has solidified extremely strong relationships with top consumer print, online and broadcast media contacts. She understands what the media wants and knows what tactics work to obtain the most high profile placements. When it comes to placing a story or segment for a client, she is relentless with the media, and she doesn’t stop until she makes it happen.
Megan holds a Bachelor of Science Degree in Communications from Skidmore College.
CEO & President
Chloe Licht brings her unique experience working in telecommunications as part of RCA’s Mobile Marketing department and in entertainment as part of Clear Channel NY’s Integrated Marketing & Sales group to the LYA team. Chloe’s media background enables her to bring a unique set of skills to the LYA team. Her first-hand understanding of how the media functions behind the scenes allows her to cultivate strong relationships and work effectively with a plethora of media outlets.
Chloe is the LYA team’s direct liaison to all things NYC. Living in the media capital of the country, Chloe develops and maintains close relationships with editors, producers and influencers in the tri-state area. She also plays a primary role in the strategic and creative development for all LYA client campaigns.
Chloe Licht holds a Bachelor of Arts Degree in History from the University of Pennsylvania and an M.S. Degree in Public Relations and Corporate Communication from New York University in 2013.
COO & Executive Vice President
Jan Sheehan specializes in producing highly original and effective communications for clients in many lifestyle categories including beauty and personal care, fashion, food, wine and spirits, and travel.
For several years, Jan directed the consumer products practice of one of Los Angeles’ largest independent public relations firms, The Rogers Group. There, she conceived innovative campaigns and news hooks that garnered major brand building results for entities such as Universal Studios Hollywood, Nexxus Hair Care, and the Wine Market Council. In New York, Jan was Public Relations Manager at Schieffelin & Co., with brand responsibilities for Moet & Chandon and Dom Perignon champagnes, Hennessy Cognac and Ruffino Italian wines.
Jan holds masters degrees from both Yale University and New York University, and is a Phi Beta Kappa magna cum laude graduate of Smith College.
Sarah Budke brings traditional media experience and social media marketing know-how to the LYA team. Her well-honed expertise in social media has also been invaluable in helping clients establish, increase and enhance their digital branding, image and presence.
A veteran of such media outlets as Marie Claire, GreenGale Publishing (formerly Niche Media), and regional print publications, she has worked in developing online brand and community presence through blogging and social media. Her unique experience gives vital insight into creating brand awareness with an emphasis on digital strategy.
Sarah holds a Bachelor of Science in Apparel Marketing with degrees in Mass Communications & Journalism and Business from Kansas State University, as well as an Associate Degree from the Fashion Institute of Technology in New York City.
Social Media Specialist
Jesse Bennett brings significant experience in community management and social media to the LYA team. Following newsfeeds and sharing topical information with others is his passion. He cut his social media teeth in 2012 with a 2-year stint at a military veteran non-profit where he managed and created content for all relevant platforms. This role provided him with valuable know-how for promoting and growing the organization’s community. Since then, he has expanded his expertise to numerous lifestyle and personal care brands.
Jesse’s strength lies in community management, reaching and engaging customers for clients on a daily basis. He is also very adept at developing strategic and creative social media plans. In addition, his prolific and strategic use of Twitter has created relationships with numerous key influencers on behalf of LYA clients.
Jesse holds a Bachelor of Arts Degree from Cal State Northridge.
Social Media Specialist
Julia Haney brings over 13 years of marketing, project management and event planning experience to the team. Julia’s strength lies in building strong and effective influencer campaigns for the LYA client roster. She specializes in cultivating relationships on social media with relevant influencers that fit each brand’s personality and consumer base, helping brands optimize awareness via customized partnerships.
Julia holds a Bachelor of Arts Degree in both Communications and Psychology from the University of Kansas.